IS YOUR DENTAL WEBSITE MOBILE FRIENDLY?

Take a look at your website on a mobile phone.   Is it up to your professional standards?  If not, then read on.

The use of mobile devices to surf the web is growing fast, but unfortunately much of the web isn't optimized for those mobile devices. Potential patients expect that your website will be mobile friendly, if it’s not, they click away.

Also Google is giving priority rankings/listings to websites that are mobile friendly.

It is critically important for a dental website to view perfect on a mobile device as well as on a desktop computer…it’s called RESPONSIVE design.  Speak to your web designer about making your website RESPONSIVE immediately.

IS YOUR DENTAL PRACTICE SLOWLY DYING?

New patients are the life-blood of every practice.  So is your dental practice growing or shrinking?

Unfortunately no matter how amazing your service is, some patients will move on.  So you need a flow of new patients to replenish those lost.  Depending on the size of your practice, the number of days you’re open and the number of dentists, an average dental practice needs 10-15 new patients per month just to survive.

Many of the dentists I’ve spoken to are anxious about the future.  Competition is fierce with the influx of new dentists entering the market in recent years.  Well, you can’t stop the influx of new dentists, but you can control how you respond and how it affects your dental practice.

Answer these 5 straight forward optimisation questions:
1.  How many patients do you lose on average each month?
2.  How many new patients did you gain last month?
3.  How did these new patients find you?
4.  What marketing/promotion are you doing to attract new patients?
5.  Is any of your key marketing letting you down (website, shop-front)?

If you’re gaining more patients than you’re losing then you’re growing.  If not, it doesn’t need to be that way.  Don’t sit around hoping and waiting for more patients to walk in, instead proactively attract new patients.