So YES,  first impressions really count.  More often than not new patients use the web to find a new surgery.

Case Study Example:

1. Let’s imagine that a potential new patient arrives on your website, based on what they see they’re making assumptions about your professionalism, expertise, service quality and how modern you are.
2. That potential new patient is making assumptions that become their perception.
3. That persons perception will determine if it’s your dental practice they book an appointment with, or your competitors.

Make Sure You Look The Part:
A successful website makes an immediate, positive, visual first impression.
  - Needs to present you as trustworthy and highly professional.
  - Needs to provide a positive first impression of your practice.
  - Needs to be mobile friendly so it displays well on all devices.
  - Needs a modern design, be easy to navigate and up-to-date.
  - Needs to perfectly match your unique practice and branding.
  - Needs to provide quality content / information that is well written.
  - Needs quality photos of your premises, staff, peoples smiles.
  - Needs to download quickly.
  - Needs to provide new patients helpful information.
  - Needs to increase your new patients.

Conclusion:
Customer perceptions are everything when it comes to who they choose to give their business too.  So make sure you impress and make this lesson work in your favour.

To your success,
Luke Hayes

Dental Website

www.DentalWebsite.com.au